According to Google, "What does it mean to leave the EU?" and "What is the EU?" are the top two questions UKers are asking the Internet after voting to exit the EU. I wish I could say I was shocked, but I'm not even surprised.
When Donald Trump trademarked Ronald Reagan's "Make America Great Again" slogan in 2012, his marketing strategy was intentional and insightful. For older conservatives who had lived through the Reagan years, the slogan hearkens back to an era of supply-side economic policies and the restoration of national morale after the Vietnam War. For younger voters and those unfamiliar with Reagan's speeches, the slogan is less historical than it is rhetorical. In the interest of understanding where this rhetorical power comes from, let's break the slogan down one word at a time, starting with "Again."
Again: The dictionary definition is fairly obvious: “once more; relating to a previous position or condition.” Again is nondescript, unspecific, and precisely because of that, inspiring. It rallies supporters to charge bravely towards something once held, like King Henry V rallied the troops into battle:
Once more [again] unto the breach, dear friends, once more;
Or close the wall up with our English dead.
"When we try to pick out anything by itself, we find it hitched to everything else in the Universe." -John Muir
Russ is a business and personal coach who helps people lead meaningful lives at the intersection of faith, psychology, movies and business.